An (Un)healthy Social Dilemma: A Normative Messaging Field Experiment with Flu Vaccinations
"A campaign highlighting healthy behaviors (getting a vaccine) and making salient the outcome of the behavior from a social point of view (protecting the individual and the community) could be an effective and low-cost strategy to promote behavior changes." When it comes to getting vaccinated, individuals have an incentive to free ride, avoiding th
United States Irene Mussio Health Economics Newcastle University Business School Mussio University Of Massachusetts De Oliveira University Business School
Source: comminit.com