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EU Reporter Published 3 months ago The European Commission has approved the acquisition of Fitbit by Google. The approval is conditional on full compliance with concessions offered by Google to the European Commission. Executive Vice President Margrethe Vestager, with responsibility for competition policy, said: “We can approve the proposed acquisition of Fitbit by Google because the commitments will ensure that the market for wearables and the nascent digital health space will remain open a...

Europe clears Google-Fitbit with a ten-year ban on using health data for ads Europe has greenlit Google’s $2.1BN acquisition of fitness wearable maker Fitbit, applying a number of conditions intended to shrink competition concerns over letting it gobble a major cache of health and wellness data following months of regulatory scrutiny of the deal. While Google announced its plan to buy Fitbit over a year ago, it only notified the transaction to the Commission on June 15, 2020 — meaning it’...

The EU Commission Approves Googles Acquisition of Fitbit though Subject to Strict Conditions   In November 2019 Patently Apple posted a report titled "Googles Parent Company Announces Acquisition of Fitbit." The acquisition was announced after the company had a big Q3 2019 earnings miss. The $2.1 billion price tag bought Google a dedicated team to advance their Pixel Watch plans which have been rumored for years. With Fitbit and Alphabets finances, they may be able to put together a product li...