can of soda that ends up turning into fat. now, there is some facts behind here that are really kind of important. the soda tax proposal, the sugar tax did not get passed. this lobby group spent $37 million to fight this soda tax, although now it s the states. so, this is a new york city health ad. philly this week, their mayor has now proposed the most expensive tax, 2% 2 cents per ounce. that s huge. well, right. now they re saying that kids in philly, half of them are either obese or overweight. so, you can look at it like big tobacco, big sugar. these industries are spending a lot to save them. interesting this is coming on the heels of michelle obama visiting that city to try to get the childhood obesity thing battle. they did get behind her on that, so they did something different than big tobacco, by getting behind this stuff so they look more innocent. let s go from gross to grossly inappropriate. oh, yes. got a couple of ads heating things up too much. okay,