Meta announced that “boosting” posts on the iOS versions of Facebook and Instagram would require an extra 30% service charge due to Apple’s App Store policy.
Meta is adding the infamous Apple tax to its paid Instagram and Facebook boosts later this month, but is also telling buyers how to avoid those pesky App Store fees.
Meta Platforms announced that businesses purchasing a "boost" for posts on iOS versions of Facebook and Instagram would need to pay an extra 30% service charge to Apple. Advertisers can boost content on Instagram and Facebook via a browser without paying Apple s service charges. Meta will start implementing the changes this month in the United States.
Meta s suggesting that users should purchase boosted posts outside of the App Store in order to avoid a 30% fee has drawn Apple s ire with it now accusing Meta of attempting to evade fees it knew was coming for over a year.