Adtech 2023 News Today

The first day of AdTech 2023 saw Shankar Prasad, founder and CEO, Plum Goodness; Vidyut Kaul, market leader, Philips Consumer Business and Sukhleen Aneja, CEO, The Good Glamm Group discuss the evolving role of marketing and what markets must avoid in current times.

The first day of AdTech 2023, saw Archana Aggarwal, vice president, brand, Airtel; Atique Kazi, president, data, performance and digital products, GroupM India and Rahul Singh, director, business development, The Trade Desk talk about how advertisers can leverage the open internet to their benefit. The panel was moderated by Mike Fein, vice president, strategy marketing, The Trade Desk.

Ad:Tech day two saw a panel comprising Sudipto Das, vice president, advertiser solutions, APAC, PubMatic and Rajiv Rajagopal, head of client development and engagement, Finecast, decoding the advertising strategies for CTV (connected TV) and linear audiences.

Day two of Ad:Tech 2023 saw Ainara Kaur, co-founder, Belora Paris; Vinay Singh, founding partner, Fireside Ventures; Utsav Malhotra, chief operating officer, Noise and Vipul Gupta, founder and director, Re’equil spoke about how new-age brands are breaking through the clutter to find their standing.