Advanced Media Processing Platform News Today

Noticeably heavier crowds filled a conference swinging back from the pandemic, while strategic partnerships between vendors signaled a new tack for the industry.

Attendance may have been almost halved by the pandemic, but tech vendors felt the more intimate environment allowed them to conduct business on a more productive level. On the show floor, the continued shift of broadcast workflows to the public cloud dominated many discussions, while others focused on NextGen TV’s pressing need to monetize.