Marketing Edge announces inaugural virtual quarterly summit
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Determined to further expand the frontiers of advertising & marketing knowledge in the Integrated Marketing Communications (IMC) sector, Marketing Edge, has announced its inaugural quarterly virtual summit.
The quarterly virtual summit themed:“Brand Management Imperatives & Challenges in a Post-Recessionary Economy”, holds virtually on Zoom on Thursday, March, 25, 2021 between 9:00am and 5:00pm.
The summit will feature seasoned and leading industry players, outstanding professionals and titans as they share knowledge and insight on how to navigate the myriads of problems besetting the industry while looking at opportunities in building brands in the present age of the new normal and beyond.
Your company is involved in programmatic advertising. What does this type of advertising imply?
Programmatic advertising is the base point of what we do, though not everything the brand stands for. This type of advertising involves the use of automation in buying and selling of spaces on the internet. It is concerned with how businesses leverage artificial intelligence to identify the kind of audience that fits into the prospective customers among billions of internet users. Therefore, the use of technology to automatically decide who fits into the customer segment of a product is known as programmatic. It further underscores the placement of advertisements to only people who fit into that customer segment. For instance, if you are selling fashion and you want to sell to people in Lagos, we have about 10 million people on the internet in Lagos. You don’t have to advertise to those 10 million people, you just need to identify about 10,000 people that should be your customers.