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When box becomes billboard: Indian brands engage audience with on-box advertising

Expansion of the Amazon Ads on-box advertising represents new opportunities for brands in India to engage with customers

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India vs Pak World Cup match: Will it break past digital viewership records?

With the opening match of India clocking 2.5 crore concurrent viewers on Disney+ Hotstar, fingers are crossed for October 14 as India faces off with arch-rival Pakistan

Mithun mukherjeeMohammed bangiSwati nathaniTejinder gillGoogle consumerSteam pumpkinWorld cupAssociate directorDentsu creative indiaGoogle consumer surveyGeneral managerTrade deskThird festive pulseCricket world cupAugmented realityVirtual reality

Disney+ Hotstar unveils Bas Aao #FreeMeinDekhteJaao campaign

The campaign talks about the free streaming of Asia Cup 2023 and ICC Mens Cricket World Cup 2023 on mobile

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What s driving India s ad market growth?

Experts tell us how the Indian market is unique and what we should expect from the sector in the coming months

United kingdomKumar awanishMitesh kothariHareesh tibrewalaMirum indiaChief growthCheil indiaWhite rivers mediaIndian economyAdvertising newsIndias ad market growthInternet advertisingAdvertising newsAdvertising adAd campaignAdvertising india

Duolingo launches brand film to talk of affordable learning alternatives

The film features stories of 16 real students

Darshana shahAalap desaiIndrajeet mookerjeeAditya birla groupBrand communications agencyAditya birla capitalLead brand communicationsCustomer experienceDear moneyChief creative officerCreative experienceBirla capitalDuolingo english testInternet advertisingAdvertising newsAdvertising ad

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