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Because the content i was making wasnt fully monetiseabull. it contained copyrighted music which actually i didnt own the rights to and had to look elsewhere in terms of, as weve talked about, diversifying your income streams with regards to social media so merchandise, fan funding, models such as patreon and other kind of things like that. so, chris, going back to you if the majority of people are not making much, if any money out of this approach at least at the moment, how do the social media...