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The naughty child or do you end up "in being the troublesome uncle," which sounds slightly peculiar. or the dad on the dance floor. but what we see is that we continue to make that impact. so you might never have thought that channel 4, that enfant terrible, would be the broadcaster representing all the women in their search for hrt. but this week we are and i think thats something to be really, really proud of. but then if we think of black to front day, which was on in september, a day where a...

What you would want is rental of that ip for a long enough period to show it to your viewers so you can make money from it. thats what we currently have. we have those shows for three years in agreement with pact. we run them all on our linear service and we run them all on our streaming service, and we make money from advertising through those shows. if you were a privatised organisation, you might want to hold on to that ip forever, but we have not found it an impediment to our business to not...

Make money from it. thats what we currently have. we have those shows for three years in agreement with pact. we run them all on our linear service and we run them all on our streaming service, and we make money from advertising through those shows. if you were a privatised organisation, you might want to hold on to that ip forever, but we have not found it an impediment to our business to not own that ip permanently. but you could look at the direction of travel with advertising, now, youre rig...

Of that ip for a long enough period to show it to your viewers so you can make money from it. thats what we currently have. we have those shows for three years in agreement with pact. we run them all on our linear service and we run them all on our streaming service, and we make money from advertising through those shows. if you were a privatised organisation, you might want to hold on to that ip forever, but we have not found it an impediment to our business to not own that ip permanently. but ...

I understand what youre saying about "can you always be the naughty child or do you end up "in being the troublesome uncle," which sounds slightly peculiar. or the dad on the dance floor. but what we see is that we continue to make that impact. so you might never have thought that channel four, that troublesome child, would be the the broadcaster representing all the women in their search for hrt. but this week we are and i think thats something to be really, really proud of. but then if we thin...

The naughty child or do you end up in being the troublesome uncle," which sounds slightly peculiar. or the dad on the dance floor. but what we see is that we continue to make that impact. so you might never have thought that channel 4, that enfant terrible, would be the the broadcaster representing all the women in their search for hrt. but this week we are, and i think thats something to be really, really proud of. but then if we think of black to front day, which was on in september, a day whe...

As we are currently run, what you would want is rental of that ip for a long enough period to show it to your viewers so you can make money from it. thats what we currently have. we have those shows for three years in agreement with pact. we run them all on our linear service and we run them all on our streaming service, and we make money from advertising through those shows. if you were a privatised organisation, you might want to hold on to that ip forever, but we have not found it an impedime...

Of black to front day, which was on in september, a day where all the programming was fronted by black talent and had black crews behind the scenes and were all the adverts were reshot with black talent in them. thats a massive thing, that will make, when we announce the sort of legacy commitments from them, thats making an impact on the industry. so i would argue there are still massive areas where we can make impact, and i continue to see that in the programming we do. and you mentioned young ...

Organisation, you might want to hold on to that ip forever, but we have not found it an impediment to our business to not own that ip permanently. but you could look at the direction of travel with advertising, now, youre right to highlight the fact your digital advertising revenue has gone up significantly, but your tv or linear advertising has fallen overall. if we think about where young consumers are spending lots of time, like youtube, theyre watching plenty of advertising. i dont see adver...

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