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There was either an ad or, like, a promotion for something. is it really sort of obvious to you? yeah. is itjust normal to you, or does it annoy you? what are the feelings there? it feels normal. yeah... yeah, its just normal. you just sort of get used to it. - so, do you all have your phones on you? yeah. i want to do an experiment to see if they realise how social media companies are using their personal data to target content at them. do all of you have the tiktok app? yeah. when you look on ...

Anime? normally the first thing to come up is an advert on mines. _ advert? yeah, always an advert. oh, yeah, adverts. 0k. so what do the students find when they all check their phones, at the same time, in the same place? its boxing, someone boxing. painting. anything else? its a sponsored funko pop. that someones promoting. all these tiktok users are the same age, go to the same school, live in the same city, but theyre getting very different, targeted content. and how does that make you feel,...

The content we access on social media is only free because of advertising. our personal data is worth a fortune. last year, alphabet, the parent company of google and youtube, generated over £100 billion in revenue from online adverts, and its practically facebook�*s whole business model. none of the companies we approached that sell this online advertising wanted to speak to us. but we did find this industry podcast, where they discuss between themselves just how valuable the childrens marke...

Of the world, or childrens data? by the time the average child is 13, the ad tech industry has collected 72 million data points about that child. and then this data is just used to kind of build profiles of our children, with their interests, so that advertisers can basically pay for their attention. children browsing social media platforms can see over 400 adverts an hour. so they are absolutely being, you know, bombarded with an effort to kind of either get them to consume more, to get them to...

They said they had created... of their privacy policy for younger users. the content we access on social media is only free because of advertising. our personal data is worth a fortune. last year, alphabet, the parent company of google and youtube, generated over £100 billion in revenue from online adverts, and its practically facebook�*s whole business model. none of the companies we approached that sell this online advertising wanted to speak to us. im going to meet a researcher who has bee...

There is, was either an ad or. like a promotion for something. is it really sort of obvious to you? yeah. is itjust normal to you, or does it annoy you? what are the feelings there? just feels normal. yeah. yeah, its just normal. you just sort of get used to it. - so do you all have your phones on you? all: yeah. i want to do an experiment to see if they realise how social media companies are using their personal data to target content at them. do all of you have the tiktok app? all: yeah. when ...

Of the googles, of the facebooks, for all that they do and for all the innovation that they bring, ultimately, they are ad companies. so they are hugely invested in keeping this model alive. is there a reason why they would actually be specifically interested in a childs perspective of the world, or childrens data? by the time the average child is 13, the ad tech industry has collected 72 million data points about that child. and then this data is just used to kind of build profiles of our child...

Last year, alphabet, the parent company of google and youtube, generated over £100 billion in revenue from online adverts, and its practically facebook�*s whole business model. im going to meet a researcher who has been investigating this digital economy, and is concerned on behalf of his own kids. the core business model of the googles, of the facebooks, for all that they do and for all the innovation that they bring, ultimately, they are ad companies. so they are hugely invested in keeping ...

Used to kind of build profiles of our children, with their interests, so that advertisers can basically pay for their attention. children browsing social media platforms can see over 400 adverts an hour. so they are absolutely being, you know, bombarded with an effort to kind of either get them to consume more, to get them to kind of change their opinion. and this is, you know, a you know, a huge volume of adverts, much more than we would again permit on any other media. you know, i dont think i...

On when you open your app, what might be pop up? for me, its probably anime is going to pop up. anime? normally the first thing to come up is an advert on mines. _ advert? yeah, always an advert. oh, yeah, adverts. 0k. so what do the students find when they all check their phones, at the same time, in the same place? its boxing, someone boxing. painting. anything else? its a sponsored funko pop. that someone�*s promoting. all these tiktok users are the same age, go to the same school, live in ...