Page 2 - Adweek Resource News Today

Marketers are under more pressure than ever to deliver performance-based results, and more than half say measuring and proving the impact of their work is their biggest concern.

Product placement is going through a radical transformation driven by the explosive growth of virtual product placement.

Households with streaming subscriptions still spend about twice as much time watching linear content as streaming content.

With cord-cutting on the rise, 75% of consumers agree that ad-supported streaming is a practical alternative to cable and satellite TV.

Customer experience programs are cracking under the pressure of evolving consumer habits, and marketers are struggling to keep up.

Findings from the just-released “State of Marketing” report reveal what’s the biggest focus for marketers right now.

An engaged audience is hard to come by—61% of consumers will divert their attention to something else when an ad airs.

There are three key areas marketers and teams need to focus on to build resiliency from the ground up.

Connected TV (CTV) promises a whole new way for advertisers to approach their campaign creative.

Over the past year, 86% of marketers have increased or maintained their use of direct mail.