This holiday season, tourists will pay even more of a premium to enter theme parks during peak times. More and more, theme parks are using dynamic pricing, a strategy to manage revenue and crowds by charging more when demand is highest.
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Looking to recover, SeaWorld San Antonio staying open through winter
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SeaWorld San Antonio will stay open on weekends this winter instead of closing after the holiday season, as it did in the past in an attempt to recover from the damage COVID-19 inflicted on the theme park this year.Tom Reel /Staff photographerShow MoreShow Less
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Park President Byron Surrett says SeaWorld San Antonio is staying open weekends in an effort to boost season-pass sales to both locals and those living within driving distance, including the Houston, Austin and Dallas-Fort Worth areas.Tom Reel /Staff photographerShow MoreShow Less