Page 129 - Aet News Today

Healthcare brands should always build their own digital marketing strategy from scratch - rather than using a blueprint from another successful digital industry.

Google Cloud and Mayo Clinic recently announced a partnership focused on generative AI — the health system will be deploying a new HIPAA-compliant Google Cloud service called Gen App Builder. The tool enables providers to create a search system for their data, equipped with conversational features powered by Google’s large language models.

Upperline Health, a provider network focused on value-based specialty care, recently raised $58 million. The startup identifies patients who are seeing specialists four or more times a year and provides them with an interdisciplinary care team that treats them at a clinic, in their home or via phone.

A group of healthcare researchers and health system leaders recently proposed a new framework to evaluate evidence for digital health products. The framework seeks to provide hospitals, payers and trade organizations with a clear set of steps they can use to determine whether or not a digital health product is evidence-based and therefore suitable for their company to adopt.

The ED boarding crisis is not one that’s going to be solved overnight. But left to continue unchecked, it will only engender wider discontent, decrease patient satisfaction, and ultimately lead to worse outcomes.

Pilotitis, a term commonly used in digital health to describe the tendency to launch numerous small-scale pilot projects without committing to or scaling pilots to full scale implementations. But while painful for many, it can also be a valuable tool for organizations and validate new ideas, build organizational resilience, build a culture of quantifying success, learn how to activate data, and actually improve clinical, organizational and innovation-related outcomes.

In response to the growing mental health need, Blue Cross Blue Shield of Massachusetts has grown its mental health provider network by 50% over the last five years to more than 18,000 clinicians.

Many physicians, podiatrists, psychologists, and occupational and physical therapists are able to take advantage of the ability to be an independent contractor with little scrutiny. Those who oppose it when it comes to nursing fail to see nurses as anything but a tax classification; they don’t understand that trying to corral nurses back into a system of work that does not work for them will only intensify the nursing shortage by exacerbating the flight from the workforce.

Many experts think technology will help mitigate healthcare's burnout crisis and workforce shortage, but the healthcare industry still has a lot to figure out when it comes to choosing which tools to deploy and getting its workers on board with these new tools, according to a new report from GE HealthCare.

FarmboxRx’s new program, called Feed by FarmboxRx, will supply 200 people affected by SNAP cuts with one box of mixed fresh produce and one box of pantry items each month for six months. They'll also receive educational materials on how to prepare the food.