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The most popular shows on Amazon and Netflix are first tested for popularity

Share Via: In conversation with Shailesh Kapoor, founder and CEO of media consultancy Ormax Media. At the recently concluded vdonxt Week, an afaqs! conference about the business of online video, I spoke to Ormax Medias Shailesh Kapoor, a modern day soothsayer, whose job it is to predict whether a given piece of video content will have the desired impact on its intended audience. His team comprises 27 professionals. Over 20 minutes, he fielded five questions from me and one from the audience. ...
Uttar Pradesh Nawazuddin Siddiqui Gullak Sony Shailesh Kapoor Rajkummar Rao Ormax Media
Source: afaqs.com

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