FCC Seeks Comment on Petition for Clarification of Its Sponsorship ID Requirements for Foreign Government-Provided Programming | Wiley Rein LLP
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FCC Seeks Comments on Foreign Sponsorship ID Requirements
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Major Networks Ask FCC To Clarify Advertisement ID Rules
Law360 (July 19, 2021, 7:16 PM EDT) The nation s largest broadcasters are asking the Federal Communications Commission to clarify what length an advertisement must be in order for it to fall under the agency s newly passed rules on disclosure of advertisements by foreign governments.
In a petition for clarification filed Monday, the ABC Television Affiliates Association, CBS Television Network Affiliates Association, FBC Television Affiliates Association and NBC Television Affiliates say the FCC s use of the term traditional short-form advertising is ambiguous and could potentially be interpreted too narrowly in an enforcement action.