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2024 trends to watch: From functional foods and clean label to value-hunting and increased use of AI to drive promotions and efficiencies

The New Year will bring a renewed focus on clean-label and better-for-you products, including a desire or the โ€œbest of both worldsโ€ as consumers gravitate towards indulgent products making functional health claims, as well as products that are better for the planet, according to industry insiders.
United States Soumya Nair Acosta Group Tyson Foods Affinity Solutions New Year

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