Page 6 - Affinity Solutions News Today

Affinity’s Transformative Consumer Purchase Lift Measurement Validates the Incremental Impact of iHeartMedia & Mattress Firm Podcast Advertising Based on In-Store Transactions ... -Today at 08:06 am- MarketScreener

IHeartMedia and Affinity Solutions partnered to measure the incremental impact of Mattress Firm’s podcast marketing investments on brick-and-mortar sales. The campaign featured a custom podcast called “Chasing Sleep,” created in partnership with Mattress Firm, the Spark Foundry Content team and iHeartMedia’s Ruby Studio. For its inaugural season, the teams brought together a mix of sleep…

Leaders from DoubleVerify, Snowflake, Samba TV, UM Worldwide, Open AP, NRF and Affinity Solutions explore why outcomes-driven marketing is the future of measurement, helping advertisers connect the dots between campaigns and conversions.

Retail sales slightly increased by 0.2% for June, however, leading indicators for a strong second half of year are shown in consumer shopping data.

Retail sales slightly increased by 0.2% for June, however, leading indicators for a strong second half of year are shown in consumer shopping data.

While the economy has not yet fallen into recession, a consumer recession is already here with a pullback in spending, especially for discretionary purchases.

Retail and food services sales were ahead of last year by 1.6%, showing that while many economic indicators suggest a slowdown in spending, consumers keep purchasing.

Recreational spending in Connecticut has vaulted past other major categories in which people use plastic as people itch to get out.

What do retail brands need to do to secure future growth and avoid going down in the history books as the once greats?

The US retail sector is being urged to ramp up its focus on the omnichannel experience in response to consumer demand for convenience.