The fundraiser gala, themed Art & Opulence , will see notable figures from the art, fashion, film and entertainment industries join Zeitz Mocaa to celebrate contemporary art from Africa and its diaspora.
How to avoid buying, reselling and losing credibility to counterfeit goods
With over 2 billion digital buyers worldwide, experts project that retail e-commerce sales will reach $4.9tn this year. But the internet, and particularly social media, has become a major enabler in the sale of online counterfeit products, ensuring anonymity and providing counterfeiters with access to a global market.
Indeed, the war against fake goods is rapidly moving from the trenches of brick-and-mortar shops to vast online battlefields.
Furthermore, counterfeiters are using sophisticated tactics to trick consumers into believing that counterfeited products are the real thing.
In fact, a 2016 study by Markmonitor found that keyword searches used by consumers on search engines brought up more than seven times as many counterfeit websites as genuine retailers.