After Federer News Today

To witness the humbling of champions — and to see them endure it with dignity and grit — might be one of the great things sports has to teach us.

Federer kept alive a one-handed backhand, tried rushing the net on returns and helped popularize the between-the-legs shot. And with the Laver Cup, he showed that tournaments can be different, too.

One of the greatest rivalries in tennis history will end in harmony on Friday when Roger Federer plays his final competitive match with Rafael Nadal as his doubles partner.

Wimbledon may have been more fitting. But the Laver Cup, which Federer helped create, will offer a poignant send-off at O2 Arena for one of the greatest players of this era.

Even Roger Federer cant convince De Niro to help make a Swiss tourism ad. The Swiss Tourism Board, in collaboration with Wirz BBDO, has launched a new campaign featuring tennis superstar Roger Federer and Hollywood icon Robert De Niro. As parts of the world cautiously try to re-open for travel following more than a year of devastation from the covid pandemic, it’ll become increasingly more important to stand out from the crowds in an attempt to win what tourism business exists. It’s safe to...