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FOXNEWS FOX Friends First June 4, 2024 08:39:00

Is it about demand and not much we can do right now? >> it is an exciting time for tequila, as brand like ours that started 10 years ago, this is the moment weve been waiting for, seeing globalization of tequila. across the world, consumers ask for high quality tequila and seeing premiumization, it has evolved from margaritas to where people are learning to sip it. this is a collaboration with chef nobu, we call this the 2008 reserve, the year the agave was harvested. >> todd: that is 15 years a...
Seeing Globalization Of Tequila Chef Nobu Todd Piro Ashley Strohmier

FOXNEWS FOX Friends First June 4, 2024 08:37:00

Becoming agave farmers. the local dentist is now an agave farmer, trying to take advantage of the opportunity you are seeing in the market and they were harvesting agave at earlier stage in the life cycle. >> ashley: you were telling us how long it takes to grow agave, and to get it from the ground to bottles like you haver hoo, which is a lengthy process. not only that, is supply chain causing issues? >> that is fantastic question. it is a long process, to create agave. and we go a step forward...
Agave Farmers Harvesting Agave Agave Farmer Ashley Strohmier Haver Hoo Life Cycle

FOXNEWS FOX Friends First June 4, 2024 08:36:00

Keep up with rising in the u.s. >> ashley: pete, are we going to see a shortage of tequila? there will be a lot of upset ladies if thats the case. >> thank you for having me, fantastic question. it is too early to tell. what i can tell you, agave, and tequila consumption has been skyrocketing. tequila prices have gone up 10 x and tequila is the fastest growing spirit outselling u.s. whiskey in this country. >> todd: for people that say if there is agave shortage, just grow more. this is a long p...
Ashley Strohmier Fantastic Question Todd Piro Agave Shortage Spirit Outselling Core Center Of Focus

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