Airbnb Spent $9 Million on U.S. TV Ads in First Week of New Campaign, Outpacing Online Rivals
More travel executives get their mission-critical industry news from Skift than any other source on the planet.Tell me more Airbnb’s first global branding campaign in five years appears to be a biggie: The short-term rental company spent close to $9 million during the first week of the advertising blitz on U.S. TV alone, outpacing all online travel rivals by a wide margin. That estimate of Airbnb’s Made Possible by Hosts Campaign, which kicked off on U.S. television nationwide February 22, ...
Source: skift.com