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Major players in the sanitary paper product market are Procter & Gamble, Kimberly-Clark, Georgia-Pacific, Seventh Generation (US), Johnson & Johnson, Orchids Paper Products Company, Cascades Tissue Group - North Carolina, ONTEX France SA (France), Oji Holdings (JP) and Metsa.
The global sanitary paper product market is expected to grow from $67.67 billion in 2020 to $71.77 billion in 2021 at a compound annual growth rate (CAGR) of 6.1%.
The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $90.89 billion in 2025 at a CAGR of 6%.