Codere Online launches first Buenos Aires marketing campaign
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Codere expands Monterrey Rayados betting partnership | Sponsorship
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Codere signs sponsorship deal with Monterrey Rayados
17th February 2021
| By Conor Mulheir
International gaming operator Codere has signed a sponsorship agreement with the Monterrey Rayados Football Club, of Mexico’s Liga MX, for the next four seasons.
The deal will see Codere become the team’s main sponsor from July, with the operator’s logo to appear on the club’s kit and shirt.
Codere said the agreement would allow it to advance its strategic project of international expansion and brand consolidation, thanks to the visibility gained through marketing and promotional actions planned together with the club.
Codere has been operating in Mexico since 1998, after being granted permits to offer betting and raffles from the country’s Ministry of the Interior.