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Meteorologists contend with expanding demands of weather alerting

Changing consumer expectations and a steady rise in the number of severe weather events are raising the stakes for already busy meteorology teams, who must send alerts to their audiences over a growing number of devices and platforms. Automation, the cloud and easy access to familiar graphics are simplifying workflows.
Kathy Haley Brian Mcdonald National Weather Service Weather Company Check Publisher Kathy Expanding Demands

Changing weather — and technology — create opportunities to produce more multimedia content

Rising numbers of severe weather events have bumped up consumer demand for news and information. Technology is responding with new solutions that make weather and climate storytelling easier than ever, while boosting the ability of teams to collaborate locally or across a station group. Moving weather workflows to the cloud opens up new opportunities for collaboration among stations in a group, while new solutions like Max Velocity and Max Alert Live make it easy to quickly produce richer conten...
Jim Politis Kathy Haley Bob Millis Pat Feldhausen Weather Company Weather Company Max Cloud

The Weather Company, an IBM Business, Expands Max Platform Offerings to Include New Storytelling Technology and On-Air Severe Weather Alerting Features

The latest innovations to the Max Platform, Max Velocity and Max Alert Live, are being unveiled by IBM and its subsidiary The Weather Company in conjunction with the National Association of Broadcasters (NAB) show in Las Vegas.
Joe Fiveash Bill Dow Las Vegas National Weather Service Weather Company National Association Of Broadcasters
Source: ibm.com

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