United Sodas of America packaging
Colorful and minimalistic, the new packaging for the United Sodas of America celebrates the classic beverage we all grew up drinking.
Responses by Alex Center, founder, Center
Background: To be honest, the target audience for United Sodas of America’s new packaging is really everyone, from ages 8 to 80, both male and female. Who doesn’t love soda?
Reasoning: We started with the questions: What if we were the first people to create soda? How would it taste? What would the flavors be? What ingredients would we use? And then most importantly, what would it look like? We wanted to create a package design that was as much a piece of art as it was a commodity object. A brand that could represent the idea of America in 2020. A brand that believes that variety is not only what makes this country great, but unites us a whole.
«Білоруський кризовий центр» відкрили у Львові для тих, хто втік від репресій Лукашенка
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СБУ объявила заочное подозрение экс-нардепу-регионалу Алексею Журавко - Центр журналистских расследований
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