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Faherty founder on how the clothing brand diversified its supply chain

The company weathered the pandemic due to its diversified business model.  It also went on a hiring spree to bring on writers who could develop the storytelling of the brand.  In 2020, clothing brand Faherty had a standout year, according to its twin cofounders Alex and Mike Faherty.  Alex credits one thing that helped keep his company afloat during this time: having a diversified business model and supply chain.  When the company first launched in 2013, the founders made it a priority to h...
New York United States Abbot Kinney Neil Patrick Harris Alex Faherty Matthew Mcconaughey

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The outdoors boom spared many retailers from the harshest impacts of COVID

Share it 2020 was a year of taking away. People lost small comforts like browsing leisurely through stores, sitting for hours at a coffee shop, visiting family and friends. It was a year where many learned to get excited about other things instead, like making sourdough bread, no matter how short-lived. As months dragged on, the search for things to do and activities to pour oneself into reminded the general populace of something that had been there all along, but now suddenly seemed like an...
United States New York Park City Alexander Thiel Matt Powell Alex Faherty

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