Earlier this week, LVMH-backed Birkenstock set its IPO price at $46 per share. The stock fell 12.6 percent on NYSE debut, to USD 40.20, still valuing the 249-year-old company at USD 7.5 billion.
I write this from France, Le Sud, where the peace, beauty and tranquillity of the area are totally at odds with the horrors we are hearing about from the rest of the world.
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MIL-OSI Global: Birkenstock goes public: how an ugly orthopaedic shoe company created a brand worth billions foreignaffairs.co.nz - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from foreignaffairs.co.nz Daily Mail and Mail on Sunday newspapers.