flowing very well any more? it can take a very big toll on your mental health as well so i think opportunities for creators to, kind of, regain that connection with their audience in a real direct way is something that s going to be really beneficial going forward. we have talked about making money via social media but of course, for every well intentioned musician, there is someone perhaps with slightly darker motives. i have been speaking to cath, who is a reporter from the bbc panorama programme who has been investigating a new kind of criminal, the fraud influencer. fraud influence is someone who has a large following that the difference is the engaging content they are putting out there is fraud. they are promoting this criminal lifestyle and sometimes even using social media to sell criminal services, fraudulent services. now, you looked into
content is being served to our audiences and it s often done in a very hard to read, almost like black box algorithmic way, which is hard to decipher and decode and you often second guess yourself and what you re doing. am i doing something wrong, why are my views not flowing why are my videos not performing very well any more? it can take a very big toll on your mental health as well so i think opportunities for creators to, kind of, regain that connection with their audience in a more direct way is something that s going to be really beneficial going forward. we have talked about making money via social media but of course, for every well intentioned musician, there is someone perhaps with slightly darker motives. i have been speaking to cath, who is a reporterfrom the bbc panorama programme. he has been investigating a new kind of criminal, the fraud influencer.
you watch on youtube, - for instance, 96.5% of people there did not get over the us| poverty line, they did not make enough money to even earn - a living off that, but, - as she said, there are lots of other ways that you can. there is the sponsored content and you have the opportunity l also to do collaborations, off line events. - we are seeing people selling out arenas for boxing events| off the back of their online influencer community, - so many different places. youtube and tiktok of course also starting now to - directly monetise people. but that 96.5% figure, that s quite telling, isn t it? it is. i think this is a really - broadly ranging subject and. the haves have an awful lot of money and they have - the have nots who are mostl of us when it comes to create a space and i think that tiktok in particular by trying - the have nots who are most of us when it comes to that creator - space and i think that tiktok in particular by trying - to develop a new way - of doing this wh
following of 100,000 people. how is she or he making money based on those 100,000 at the moment? the most common way by far is sponsored content, so that s promoting a product in an instagram post or in a story, so that s by far the most popular way people make money, but creators have really branched out. they re, you know, teaching online courses, starting podcast, selling merchandise, so there are a lot more ways to monetise but sponsored content is still number one by far. that status quo until at least fairly recently wasn t necessarily going to make a huge amount of money, was it? it depends. it really depends. some people i talk to have a small niche following that they can really convert into buying things and they can make money so it really depends on the creator. let me bring you in on youtube, tiktok, either of those and again you re creating and influencing and let s interchange the words
respective platforms barring twitter and youtube, they ve been taken down. let s get into the nuts and bolts of your investigation to an extent because there were some good old fashioned journalism going on here. how did you first come across these fraud influences? 0k, well, i might not look it, but i m quite young and like a lot of young people, i. you ve got a few years advantage on me, let s put it on that way! i hope so! i spend a lot of time on social media scrolling through snapchat and i kept noticing the fraud posts popping up on my feed and it turns out i m not the only one because as part of this investigation, i went to my old school to speak to some 16 and 17 year olds. they said they were seeing the same thing, people glamorising fraud, selling methods on how you can commit fraud, and that s how i came across it and it turned out i m not the only young person who has seen this kind of thing. and in the documentary,