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Digital India Bill may bring in guardrails against AI algorithms, offer opt-out rights

The bill may make it mandatory for bodies to explain to citizens the rationale behind a decision taken by an algorithm, and how it arrived at the decision by processing of which particular user data
Information Technology Meity Rajeev Chandrasekhar Information Technology Digital India Bill Information Technology Act Rajeev Chandrasekhar Digital India

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"Advancing algorithmic bias management capabilities in AI-driven market" by Shahriar Akter, Saida Sultana et al.

Algorithms in the age of artificial intelligence (AI) constantly transform customer behaviour, marketing programs, and marketing strategies in industrial markets. However, algorithms often fail to perform as expected due to various data, model, and market biases. Motivated by this challenge, this study presents a framework of algorithmic bias management capabilities for industrial markets that contribute to customer equity in terms of value, brand and relationship equity. Drawing on the dynamic ...
Ai Driven Marketing Analytics Algorithmic Bias Artificial Intelligence
Source: uow.edu.au

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