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The Cost of a Bad Experience Is High: Optimizing Your Customer Journey

The Cost of a Bad Experience Is High: Optimizing Your Customer Journey
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Ali alkhafajiExecutive viewpointChief technology officer

Adobe and Digital Experience: What s Next for the Software Giant?

PHOTO: Sundry Photography Adobe holds its annual Adobe Summit this week, held in a virtual setting for the second consecutive year due to COVID-19 precautions. And though itâs sad that more than 20,000 attendees, who usually descend upon Las Vegas to get the latest from the digital customer experience software giant, wonât get that chance â missing out on incredible food, entertainment and in-person appearances from famous people, to boot â itâs kind of fitting that Adobeâs tasked with putting on a digital show again. Can they walk the walk? After all, thatâs the promise of the San Jose, Calif.-based 39-year-old company: help businesses provide digital experiences with âa comprehensive and integrated platform and set of applications and services through Adobe Experience Cloud that enable brands and businesses of all sizes to create, manage, execute, measure, monetize and optimize customer experiences that span from analytics to commerce.

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TA Digital s SearchBoost ai Named in Now Tech: Cognitive Search, Q1 2021 Report

Share this article Share this article NEWARK, Calif., April 7, 2021 /PRNewswire/ Global digital transformation agency TA Digital has announced its inclusion in Forrester s Now Tech: Cognitive Search, Q1 2021 report. The company has been named for its maiden intelligent search solution SearchBoost.ai, a first offering of its kind AI-powered search tool that delivers personalized search results by focusing on the users and their experience. TA Digital s SearchBoost.ai was included by Forrester in both the Sites and Digital Commerce functionality categories. The report, authored by Mike Gualtieri (VP, Principal Analyst) and Scott Compton (Sr. Analyst, Digital Commerce), overviews the capabilities of 35 cognitive search providers.

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TA Digital Elevates Brian Meade as VP, Sales (East) and Alliances

TA Digital Elevates Brian Meade as VP, Sales (East) and Alliances News provided by Share this article Share this article NEWARK, Calif., April 5, 2021 /PRNewswire/ Global Digital Transformation agency TA Digital today announced a key leadership change as it revealed that Brian Meade, VP Strategic Alliances, will be given additional duties as the VP of Sales in the East. Following this promotion, Brian will function as the VP Strategic Alliances as well as the VP of Sales (East). Brian joined the TA Digital team in August 2019 as Sr. Director, Digital Commerce Channels. In less than two years, Brian has helped develop strategic and mutually beneficial relationships with the agency s commerce partners. His natural relationship building skills and sales enablement abilities have helped develop and lead TA Digital s go to market strategies across multiple practices.

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AI in Digital Marketing: Separating the Facts From the Fiction

PHOTO: Garidy Sanders Imagine if your digital marketing tools had the capacity to predict the future. What would you do with that crystal ball? How about quoting the most likely price to incentivize a purchase? Or providing each user a set of search results that have shown to be the most likely to yield a conversion? Recommending a product through a web campaign that can be most effective to prompt an engagement? How about selecting the best ad for a specific user with the highest propensity for clicks? This is where artificial intelligence is most effective for digital marketers. Unfortunately, a large portion of online literature focused on AI is either fixated on a Matrix-like singularity or mind-numbing automation that can barely qualify as intelligent. In fact, the number of times I am introduced to artificial intelligence in commercial products that later turns out to be pure automation is astounding.

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