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A Canadian âBuy Localâ Effort Fights Amazon on Its Own Turf
A website called Not Amazon was created to drive sales to more than 4,000 independent stores in four cities. The initiative aims to keep expanding.
Ali Haberstroh created Not Amazon, a website designed to help small businesses in Toronto that has since expanded to other Canadian cities.Credit.Chloe Ellingson for The New York Times
Published Jan. 2, 2021Updated Feb. 18, 2021
TORONTO â The snow was falling outside Ali Haberstrohâs apartment in late November when the idea came to her.
At the time, Canada was nearing a second lockdown to curb rising coronavirus cases. In anticipation, the owner of a vintage clothing store in Toronto who is a friend of Ms. Haberstrohâs had put together a list of other local vintage shops offering curbside pickup and deliveries in lieu of being able to open their doors.
New-yorkUnited-statesCanadaTorontoOntarioFranceBrazilVancouverBritish-columbiaCanadianChloe-ellingsonDaniel-kellyLast modified on Mon 21 Dec 2020 07.34 EST
In cities and towns around the world, darkened shopfronts and shuttered businesses have become an all-too-familiar symptom of the economic collapse triggered by the coronavirus pandemic.
That disparity – and the mounting inequity brought into focus by the pandemic – has prompted one Canadian woman to attempt a fightback.
“I just hate how much Jeff Bezos and Amazon are making billions off the backs of working-class people,” said Ali Haberstroh. “It seems to me they’re putting money over the wellbeing of people.”
Haberstroh turned her anger into Not Amazon, a new directory for independent Canadian businesses, which lists nearly 4,000 retailers in Toronto, Halifax, Calgary and Vancouver.
CanadaTorontoOntarioVancouverBritish-columbiaCanadiansCanadianAaron-doucetAli-haberstrohJeff-bezosCanadian-federation-of-independent-businessNot-amazonAli Haberstroh started her directory of local shops as a convenient cheat sheet for time-strapped family and friends. Two weeks later, Not Amazon exploded and now features more than 4,000 businesses. Here, Haberstroh explains why local businesses are the backbone of Toronto, her
You’ve Got Mail-style beef with big-box retailers, and why her haters need to get a grip.
You are a social media and content manager. How did the idea for Not Amazon come about?
Nick, a friend of mine who owns Expo Vintage on Dundas, put up an Instagram post pointing to other vintage stores offering curbside pickup. I started thinking about how I could apply that more broadly to all kinds of places that were losing business. I spent a very snowy Sunday afternoon in November making a Google spreadsheet of about 50 businesses a mix of general, booze and clothing and accessories stores with with a focus on BIPOC-owned businesses which I then posted to my Instagram. Normally my posts get about 70 likes; thi
TorontoOntarioCanadaVancouverBritish-columbiaBaker-bahaAli-haberstrohJeff-bezosInstagramGoogleWomen-centreNot-amazonEvening Update: Canada to receive Moderna’s COVID-19 vaccine before year’s end; Peter Nygard arrested, facing extradition to United States Published December 15, 2020 Bookmark Please log in to listen to this story. Also available in French and Mandarin. Log In Create Free Account
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Good evening, let’s start with today’s top coronavirus stories:
Canada to receive Moderna’s COVID-19 vaccine before year’s end, Trudeau says
Prime Minister Justin Trudeau says Canada has signed a contract to receive up to 168,000 doses of Moderna’s COVID-19 vaccine before the end of December.
TehranIranOttawaOntarioCanadaNew-yorkUnited-statesUnited-kingdomChinaMontrealQuebecRussiaMorning Update: Canada administers its first COVID-19 vaccine shots Omair Quadri Bookmark Please log in to listen to this story. Also available in French and Mandarin. Log In Create Free Account
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Good morning,
Canada’s national vaccination campaign to stop the spread of COVID-19 began with joy and relief yesterday, while challenges facing the mass inoculation plan rose to the surface as hundreds of Quebec nursing-home workers passed on the shot for now.
Two long-term care residents in Quebec and a personal support worker in Ontario were the first to receive COVID-19 vaccines.
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Carla Antonio/The Globe and Mail
On a cold, snowy Sunday in late November, while others were curling up with a book or watching a movie, Ali Haberstroh’s idea of fun was to make a spreadsheet.
That’s how Not-Amazon.ca – a fast-growing directory of local retail alternatives to e-commerce giants such as Amazon and Walmart – was born. Ms. Haberstroh, a social-media manager at a marketing company in Toronto, wanted to shop local herself, but didn’t always know where to start. “It was an education process for myself,” she said.
CanadaQuebecTorontoOntarioSackvilleNew-brunswickVancouverBritish-columbiaCanadiansCanadianSylvain-prudhommeMelissa-deir