Specifying rice source in packages, box labels and price tags will help spur demand for the staple food produced by local farmers, according to an agricultural economist from the Philippine Rice Research Institute (PhilRice). Alice B. Mataia said “truthful labeling” will empower consumers to choose between imported and locally produced…
DA-Philippine Rice Research Institute (PhilRice) urges local government units (LGUs) to enforce proper and truthful labeling in rice.
NUEVA ECIJA, Jan. 24 DA-Philippine Rice Research Institute (PhilRice) urges local government units (LGUs) to enforce proper and truthful labeling in rice for consumers to differentiate locally-produced rice from imported and to strengthen Filipino rice farmers.
Alice B. Mataia, lead of PhilRice’s Policy Research and Advocacy project, recommended forming a local task force that would ensure that retailers consistently follow the correct standards in labeling.
She explained that specifying rice source in rice packages, box labels, and price tags will aid consumers who want safe and quality local rice to make easy choices.