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Ariane Zagury worked in investment banking in Paris and London until she moved to Hong Kong where, upon seeing a lack of variety in designer brands for women’s fashion, she founded rue Madame, utilising her family’s roots as textile retailers back in France to create a unique concept store.
Founded in 2010, rue Madame focused on providing stylish and wearable pieces at reasonable prices for its clientele. Combined with Zagury’s unrelenting attention to detail and her charisma, she quickly became the trusted fashion advisor for many in Hong Kong. She’s credited for building and developing the stand-alone shops for American Vintage, Phase Eight, as well as bringing in now well-beloved brands to Hong Kong like Sweaty Betty and Whistles.