purchase option awareness to increase customer engagement across key Signet Brands COLUMBUS, Ohio, May 18, 2021 /PRNewswire/ Alliance Data Systems Corporation (NYSE: ADS) today announced that its Card Services business, has signed a multi-year renewal agreement with Signet Jewelers Limited(NYSE: SIG) to continue providing private label credit card services. Alliance Data is a provider of market-leading payment products and digital solutions, including Bread
® and Comenity-branded financial services, and Signet is the world s largest retailer of diamond jewelry. Alliance Data will continue to provide leading private label credit card programs across Signet s Kay Jewelers, Zales, Jared and Piercing Pagoda banners, with a broad promotional plan offering to support customers unique needs and preferences. Signet has also implemented credit marketing support via Alliance Data s Enhanced Digital Suite, which incorporates dynamic credit messaging to drive purch