24 February 2021 4 min read
James Lawrence writes about what advertisers and business owners should expect from Apple’s iOS 14 privacy related changes.
You’ve probably heard about the Apple iOS 14 changes and how they present a risk to those who rely on Facebook ads. However, if you’re like a lot of marketers and business owners, you may still be unclear about what it will mean for the effectiveness of your marketing spend now and in the future.
That’s because the current situation is confusing and the impact of these changes is not fully known.
The big issue for advertisers is one of how privacy permissions are set within apps installed on Apple devices. Going forward, mobile and tablet users will have to opt-in for tracking or granting access to their data. This update will let people choose between the options of ‘Allow Tracking’ or ‘Ask App Not To Track’ when installing a new App.