Page 8 - Alpine Eagle News Today

Text size At the annual Geneva watch fair in 2019, H. Moser & Cie., an independent Swiss watch brand with a playful sense of humor, displayed a particularly unique piece: the Moser Nature Watch. Billed as the first “green” watch, “100% Swiss grown and made,” its steel case was adorned with living succulents, moss, mini echeveria, cress, spiderwort, and onion sets, with a dial made of natural mineral stone and lichen from the Swiss Alps. Grass even grew on the strap.�...

Share How the watch business is doing in these times depends on where you’re looking, with sales in some countries virtually on hold as others cautiously recover, and one in particular speeds ahead. The watch industry is no stranger to threats to its very existence; there have been three in the past 50 years. The first came with the “quartz crisis” of the 1970s, when the introduction of cheaper – and more accurate – battery-powered watches decimated the traditional industry thanks to ...