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Tonal just shed over a third of staff to help it become a self-sustaining and profitable business – TechCrunch

Tonal, last valued at $1.6 billion, has laid off 35% of its workforce in a "responsible" decision made in order to grow at a more sustainable rate.

Aly oradyJohn foleyModern health

Tonal CEO Aly Orady says it s opening a New York studio

After launching live classes in September, Tonal says it’s launching a New York studio to expand its content to East Coast members. The company will now have 32 live classes per week and is adding five new coaches to its lineup.

New yorkUnited statesAly oradyMike tysonMaria sharapovaDrew breesTonal liveinTonal liveNew york imageNew york city

New VC firm Baukunst spools up to invest in creative technologists – TechCrunch

The sweet spot for Baukunst is founders building first-generation technologies and products that enable the exploration of new business models.

United statesSan franciscoKate mcandrewZach liebermanPatti smithMatt thomsRobert mapplethorpeAly oradyGreg mcadooAxel bicharaTyler minceyBen einsteinHomebrew computer clubMountain collegeCreative technologist councilChelsea hotel

After 100 Workouts on Tonal, I m Never Going to a Gym Again

This home gym uses cutting edge technology to take weight lifting into the 21st century

Aly oradyArnold schwarzeneggerSilicon valley

Serena Williams to Star in Tonal s Super Bowl Ad Home Gym Tells Women to Own Your Strength – NBC10 Philadelphia

The Super Bowl commercial is part of Tonal’s broader “Strength Made Me” campaign, which celebrates women being strong both physically and mentally.

United statesSimone manuelAly oradySerena williamsLindsey horanGina hardyNordstrom departmentNational football leagueSuper bowlThough national football leagueChief executive aly oradyUsiness newsComcast corpFl super bowlNordstrom incPeloton interactive inc

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