CMO's top 8 martech stories for the week - 14 July 2022
All the latest martech, adtech and customer tech news from Medallia, NICE, Digivizer, Marketplacer, Synthesio, MessageMedia, Smooth Messenger, SundaySky and Alida
Source: cmo.com.au
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New films from Love Has No Labels Inspire Acts of Love that Address Bias, Hate and Discrimination
/PRNewswire/ -- Premiering today at the Cannes Lions International Festival of Creativity, the Ad Council and R/GA launched a series of powerful new films from...
Source: prnewswire.com
Your Brand's Sustainability Story Can Build Trust
Sustainability isn’t a new concept, and adjustments to everyday life have become a social movement of lifestyle reconstruction.
Carlo Colpo Danielle Gonzales Katie Decker Johnson Consumer Health Healthy Lives Mission Environics Research
Source: adweek.com
Disney and Amazon Ads Delight Fans With Custom Lightyear Marketing Campaign
Disney and Pixar teamed up with the Amazon Ads’ Brand Innovation Lab to create an out-of-this-world marketing experience for the new film Lightyear.
Chris Evans Amazon Ad Brand Innovation Lab Brand Innovation Lab Buzz Lightyear Innovation Lab Amazon Ads
Source: adweek.com
3 Ways to Optimize Localized PPC Campaigns, According to Experts [DesignRush QuickSights]
MIAMI, FL (PRWEB) June 16, 2022 -- According to Moz, local queries account for almost half of Google’s two trillion searches per year. And while most
Bryan Davies Mariza Laci Designrush Quicksights Tommyp Landry Affiliate Program Management Google My Business
Source: prweb.com
India Will Have 350 Mn Ecommerce Users By 2025: Report
According to a WPP’s GroupM and Wunderman Thompson report with Amazon Ads, India is set to see 350 Mn ecommerce users in 2025.
Wunderman Thompson Telecom Regulatory Authority Of India Amazon Ads Startups Bagged Funding Between Telecom Regulatory Authority
Source: inc42.com
Nearly 80% of urban consumers use ecomm portals for online product research: GroupM report
WPP’s GroupM and Wunderman Thompson in partnership with Amazon Ads launched the ‘Content Strategies for the New-age Digital Consumer’ playbook. According to the report, nearly 80 percent of urban internet users in India use ecommerce portals for online product research.
Wunderman Thompson Manoj Mansukhani Vijay Iyer Amazon Ads Content Strategies New Age Digital Consumer
Source: indiantelevision.com
70% of all internet users to make transactions by 2025: Report | Digital
GroupM and Wunderman Thompson in partnership with Amazon Ads have released a guide for building content strategies for the touchpoints in e-commerce networks
Wunderman Thompson Amazon Ads Wunderman Thompson Ndian Advertising News Amazon Ads Commerce In India
Source: campaignindia.in
Skai Offers Advertisers Expanded Reach with Advanced Campaign Management and Optimization through the Amazon DSP API
/PRNewswire/ -- Skai, an intelligent marketing platform, has launched support for Amazon DSP, offering new functionality and audience reach to retail media...
Source: prnewswire.com
A guide for building communication strategies for ecommerce networks
A guide for building communication strategies for ecommerce networks
Wunderman Thompson Manoj Mansukhani Vijay Iyer Amazon Ads Content Strategies New Age Digital Consumer
Source: adgully.com