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Reckitt CMO on sustainability, 'Generation Rewear' and its 'weapon against waste'

FMCG advertisers have historically allocated a majority of ad investment to linear TV. But by complementing this traditional channel with online branded content, Reckitt has been able to reach new digital audiences with its purpose-led โ€˜Generation Rewearโ€™ campaign.
United Kingdom Millward Brown Nick Rowland Cigdem Kurtulus Generation Rewear Stain Removers

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