Page 6 - Amazon Ads News Today

In FY23, Amazon Seller Services, the marketplace arm of Amazon, recorded 29% growth in ad revenue at Rs 5,380 crore, according to the RoC filings sourced from business intelligence platform Tofler. For Flipkart Internet, the marketplace arm of Flipkart, revenue from this segment rose 60% to Rs 3,325 crore.

In FY23, Amazon Seller Services, the marketplace arm of Amazon, recorded 29% growth in ad revenue at Rs 5,380 crore, according to the RoC filings sourced from business intelligence platform Tofler. For Flipkart Internet, the marketplace arm of Flipkart, revenue from this segment rose 60% to Rs 3,325 crore.

Shares of the retail giant have posted stellar gains in 2023. Next year looks bright too, analysts say.

As an SEO professional, harnessing AI's potential can significantly impact your website optimization and organic traffic generation.

With a new year on the horizon set to bring challenges and opportunities, let’s take a look at what to expect from the world of e-commerce in 2024.

Here's a preview of CES 2024's C Space entertainment, advertising and content track, which CTA says will be bigger than ever.

/PRNewswire/ -- The Consumer Technology Association (CTA)® announced today that Snap co-founder and CEO Evan Spiegel will join MediaLink CEO Michael E. Kassan...

Brands succeed mainly by inspiring loyalty, but consumers aren’t out there thinking about brands. When they do think about it, how a brand is positioned matters in it being recognised, retrieved. Al Ries and Jack Trout immortalised the word ‘positioning’ for generations of marketers. This week’s column of Brand Matters pays tribute to the marketing legend.

Instagram introduces an AI-powered background editing tool for U.S. users, enabling immersive storytelling. Users can select preset or create custom prompts for dynamic visual transformations.

As the advertisement industry evolves, marketers are being tasked with making sure every dollar delivers and every impression counts.