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Rigged: Investigation Finds Amazon Brands and Exclusives Hold Top Spot in 7 Out of 10 Product Searches

According to a recent report, e-commerce giant Amazon purposefully ranks its own products above other higher-rated competitors on its platform. According to an investigation by the Markup, "We found that knowing only whether a product was an Amazon brand or exclusive could predict in seven out of every 10 cases whether Amazon would place it first in search results."
United States Andy Jassy Isaac Brekken Rossd Franklin Andy Jassy Robert Gomez Amazon Employee

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