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German-based Mytheresa joins growing list of e-commerce retailers going public MarketWatch 1/20/2021
IPO REPORT
MYT Netherlands Parent BV parent company to luxury e-commerce retailer Mytheresa Group GmbH, has filed with the U.S. Securities and Exchange Commission to go public.
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Mytheresa joins a growing list of e-commerce companies that have filed to go public.
The company intends to list its American Depository Shares (ADSs) on the New York Stock Exchange to trade under the ticker “MYTE.”
Morgan Stanley & Co. LLC and J.P. Morgan Securities LLC are the lead underwriters for the filing.
MyTheresa has set a target of raising $150 million, a placeholder amount that is typically amended.
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Fashion had a major shakeup in 2020, with online leisure and sportswear sales soaring, important events and runaway shows either canceled or turned virtual, and designer brands finding new ways to stay relevant during a pandemic (e.g. the “Gucci Model Challenge” on TikTok, Prada collaborating with Tmall, Dolce and Gabbana launching its own video boutique, and the launch of Amazon’s Luxury Stores debuting with Oscar de la Renta).
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Amazon (NASDAQ: AMZN) is starting a new service to help customers create and customize shirts tailored to their measurements.
Clothing may be one of the toughest items to purchase online but with the launch of the company’s new Amazon Fashion shop, named Made For You, users will be able to fit their t-shirts to their exact size and style preferences. The tailored t-shirts will be sold for USD25 and the service is available to anyone in the United States.
The virtual gadget allows customers to choose between two fabrics. Amazon asks users to insert their height, weight, body style and take two photos of themselves using the app in order to form a “virtual body double” shaped after the person and capture the perfect fit.
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