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H&M, Snapchat team on new AR collection

H&M is ramping up its move into the AR space, partnering with social media platform Snapchat to launch a digital collection.

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Amazon harnesses AR capabilities with virtual try-on for shoes

US and Canadian Amazon customers will have the opportunity to try a pair of shoes on – virtually – before they commit to a purchase.

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Amazon will now let users try on shoes virtually before buying

 With the Virtual Try-on feature for shoes, users can go to the Amazon app on iOS, and then tap on the “Virtual Try-On” button below the product image and point the camera on their mobile device at their feet.

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Amazon Virtual Try-On Shoes show you how footwear looks via AR

Amazon Virtual Try-On, the retailer s augmented reality feature, allows shoppers to "try on" shoes now via the Amazon iOS app

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Amazon Virtual Try-On Shoes show you how footwear looks via AR

Amazon Virtual Try-On Shoes show you how footwear looks via AR
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