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Lyft taps Nielsen for ad insights

Nielsen and Lyft have announced a new agreement for measurement of Lyft’s in-app advertisements through Lyft Media. As part of the deal, Lyft will leverage t

Nielsen, LG Ad Solutions deal for ACR data footprint for TV measurement in the US

Nielsen expands ACR data footprint again to boost linear and CTV measurement

ACR data from LG Ad Solutions is going to be used in Nielsen’s national TV measurement service in the U.S., providing greater stability for audience estimates. ...

Nielsen, LG To Create Largest U.S. ACR Data Footprint for TV Measurement

Nielsen to access ACR data from LG Ad Solutions; provide Nielsen ONE Ads Measurement and co-viewing Metrics for Campaigns on LG TVs

Nielsen ONE Ads now measures advertising on Netflix ad tier

Nielsen has officially launched ads measurement for Netflix’s ad-supported tier in the U.S., via Nielsen ONE Ads. It lets Netflix advertisers validate ad perfor...

Nielsen launches Netflix Ad Measurement in Nielsen ONE Ads

Nielsen deduplicates audiences across leading smart TV and streaming providers

Nielsen has expanded deduplication of connected TV (CTV) audiences to include new Smart TV original equipment manufacturer (OEM) inventory, enabling media buyers and sellers to obtain accurate, person-level viewership inclusive of co-viewing across S

NIELSEN DEDUPLICATES AUDIENCES ACROSS LEADING SMART TV AND STREAMING PROVIDERS

/PRNewswire/ -- Nielsen (NYSE: NLSN) has expanded deduplication of connected TV (CTV) audiences to include new Smart TV original equipment manufacturer (OEM)...

Tubi Expanding Its Relationship With Nielsen

Fox Entertainment’s Tubi streaming service said today that it’s working on an expansion of its current integration with Nielsen that will allow for enhanced and comprehensive measurement through Nielsen’s Digital Ad Ratings (DAR) product. As part of this integration, measurement of Tubi will expand coverage of streaming devices, including computer, mobile and connected TV (CTV) inventory served on […]

Tubi Expands Nielsen Measurement Coverage

The expanded integration will enable Nielsen Digital Ad Ratings guarantees