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A decade on from plain packaging, what is the result? We’re sorry, this service is currently unavailable. Please try again later. Dismiss Normal text size Advertisement Cigarettes today are sold in drab olive-brown boxes, replete with yellow warning labels that shout “SMOKING KILLS” next to ugly photographs of gangrenous and rotting toes. There’s a whole generation of younger people who haven’t seen them sold any other way in Australia. Australia was the first country to introduce plain packaging rules. But more than a decade ago, plain packaging was far from reality as tobacco companies and libertarians fought against plans by the Rudd and Gillard governments to introduce it, alongside a hike in tobacco excise, aimed at reducing the number of smokers.

United statesNew south walesUnited kingdomEamon gallagherTim wilsonRachel clunTony abbottMelanie wakefieldAlex ellinghausenInstitute of public affairsNational drug strategy householdCancer council of victoriaNational drug strategy household surveyProfessor melanie wakefieldCancer councilAmerican tobacco australia