attacks on bain capital was not the romney campaign. it was americans crossroads. we don t do defense all that way. the most effective ad for president obama where he appeared on camera was after july when he said if you have got a business you didn t build that. it went on television, looked into the camera and said they are distorting what i said, of course you built. we are all in this together, it s all about us building a middle class that can last. sometimes the most effective response in politics is to respond directly to the charge. and flip the argument back to your overall narrative. in retrospect these things hurt deeply. we had there was so much enthusiasm. i can understand why president obama got fewer votes because people were turned off by his record. but for mitt romney to get 2 million fewer votes than john mccain said there were a lot of people, those obama whites that supported him last time around
kind of say democrats, keep it up. right. norm, what should folks know? you should know if you live in a swing state like ohio or florida, to tire up the tivo, because the next week, indeed the next month, will be a flood of awful commercials from americans crossroads, gps, from the chamber of commerce, all in advance of a very good decision by the federal communications commission to require television stations to put online the identity of donors, starting on august 2nd. so the next month, you don t want to watch any commercials, you want to skip through them if you have any programs. the data is the add bind data. and finally we ll get the data are actually supposed to be there, but stuck away in the stations back rooms and they rarely allow anybody access, even they are supposed to. it will be online and at the f.c.c. website. and important to see what these ad buys look like.
outcomes are stark and complicated. to tr most part, they are not giving directly to republican candidates, but using the super pacs and other groups. politico.com reported that through them, they will likely spend $1 billion for the november elections for white house and congress. koch organizational loan plans to spend $400 million for the election is season, which is $300 million more than john mccain raised for his entire presidential campaign in 2008. about one-third of the billion dollar spending, some $300 million will be under the direction of karl rove through his americans crossroads and crossroads gps, and he might as well be the poster child for the rich white man conspiracy theory. i know, it is duis seductive an disempowering to see the small group of diversity-challenged uber rich men to assume they are buying the election and stripping the democracy of