Woolworths boosts stake in data analysis Woolworths will take control of data firm Quantium in a $223m deal and also create a new division to exploit retail analytics.
Business by ELI GREENBLAT
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Subscriber only Woolworths has made one of the single biggest investments in data analytics by an Australian retailer, agreeing to pay $223 million to lift its equity stake in Quantium from 47 per cent to 75 per cent. The move underlines the importance placed by major retail companies on data to drive business decisions. The supermarket group will further enhance the reliance it now has on data analytics to help shape its strategy, interact with shoppers and direct investment by also creating a new business division within Woolworths, to be called Q-Retail.