Amuse Labs News Today

Editing some books.

February 14, 2020But can crossword puzzles really affect a news organization’s bottom line? There’s evidence to suggest the answer is yes. Publishers have found that the number of active days a reader has on their site is a telling metric for determining whether or not they’ll continue a subscription. Encouraging readers to develop a crossword habit may help. At The Wall Street Journal, for example, a team looking to increase subscribers’ active days found that playing a puzzle had a m...