London Design Museum has opened a fully-stocked supermarket featuring essential goods with packaging designed by a host of top emerging artists. Indeed, the entire space designated for the Supermarket project was curated by Designer Camille Walala, and is open for everyone to buy their essential goods from coffee and toilet paper to rice and washing up liquid through Sunday (April 25). Each product presented the artists involved with a blank canvas on which they could produce their own take on the labels, with stunning results. The supermarket also features a message declaring Creativity is Essential in neon lights, in a context of the continued the economic fallout on the UK arts sector from the coronavirus pandemic.
The Design Museum Supermarket boasts Walala interiors and packaging by Joey Yu, Kentaro Okawara and Charlotte Edey
In the store supported by Bombay Sapphire, the museum shop’s shelves will be stocked with beautifully wrapped essential items such as loo roll, bread and pasta sauce.
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This week you can do your weekly shop at the Design Museum, courtesy of an installation / store at the London institution titled Supermarket. And what a beautiful basket-full it’ll be. The store, open for just five days from Wednesday online and IRL, is selling essential items such as loo roll, bread, rice, pasta sauce, tea, coffee, washing up liquid and more, all at regular supermarket prices. The products’ packaging is designed by ten illustrators and artists including Joey Yu, Kentaro Okawara and Charlotte Edey, and the Supermarket interior is designed by pattern queen Camille Walala, so it s guaranteed to be an eye-popping experience in itself.